Sanjana.

Aura

Bouquet Customization App

Project overview

The problem

Small florists had no way to let customers browse real inventory or customize orders online. COVID lockdowns made this urgent. Customers wanted personal floral experiences but couldn't visit in person.

What I did

Designed a mobile app for a small Hyderabad florist to bring the in-store bouquet experience online — custom arrangements, real-time inventory, and delivery scheduling. Built during COVID when foot traffic went to zero.

The outcome

A mobile app with real-time inventory browsing, a bouquet customization preview tool, and delivery scheduling (one-time and subscription). Took the florist from zero digital presence to a complete ordering flow.

Key outcomes

1

Designed for ages 18–40 with varying degrees of floral knowledge

2

Customization flow reduced to 4 steps based on usability testing

3

3 rounds of iteration based on user feedback sessions

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