From the first user interview to the shipped build, and everything in between. I care about all of it.
Lately I'm drawn to the messy middle of growth: onboarding, conversion, the moments where a product earns its keep.
Selected Work
Five projects. Different problems, same question: why does this feel harder than it should?
Redesigning the Recruiter Workflow
Designed the upload and review experience so recruiters could filter hundreds of applicants down to the ones worth an interview, without losing their minds.
Confidence states for AI answers
AI support tools present wrong answers with the same confidence as right ones. I designed a confidence-state system that changes how an answer looks based on how grounded it is, and routes uncertainty to a human instead of the customer.
Wildfire Education Platform
Made complex wildfire data legible. Charts and visuals over walls of text, because nobody reads walls of text, especially not in an emergency.
Pre-Launch Campaign & Pop-Up
Three weeks. No copywriter, no brand guidelines, one celebrity backer. I derived the voice, wrote the copy, and designed the pre-order pop-up from zero.
An Online Florist Built Around the Gift
An end-to-end UX project for a local florist with no digital presence. Research through final prototype, sole designer. The hard problem turned out to be scheduling, not the bouquet picker.
Recognition
Built a working referral network for the WIP community in one sprint, designed to make cold referral requests feel less awkward and more human. Team of 5. Shipped, presented, placed.
Explorations
Takes on AI products: how they feel to use, where they fall short.
OpenRouter gives developers access to 500+ AI models, but no guidance on which one to use. I designed a recommendation wizard that takes you from zero context to a working API call in four questions. Live prototype included.
Alexa for Shopping treats every session as a blank slate. I designed a memory layer that carries context across sessions: past purchases, preferences, family patterns. With it, Alexa can give recommendations that actually fit your life. Live prototype included.
Currently exploring, currently building.
About
Turns out software has the same problems.
Interior design trained me to obsess over how a space makes you feel before you can explain why. Same obsession, different material. The questions didn't change. Just the rooms got smaller and moved to screens.
Shipped AI tools, fintech products, e-commerce. I do my best work before the wireframe exists, in the messy middle where nobody's sure what they're actually solving yet. That's the part most designers skip. I don't.
Open to full-time product design. Happy to talk if you're building something and want a second brain.