Sanjana.

GetUp Energy Bites

Pre-Order Pop-Up Campaign

Project overview

The problem

GetUp needed a promotional pop-up to support an imminent product launch with limited time and incomplete brand information. The pop-up had to drive pre-orders while staying true to GetUp's outdoor, energetic brand voice.

What I did

Designed a conversion-focused pre-order pop-up for GetUp's new caffeinated Energy Bites launch — a product backed by Jason Derulo. Three weeks, limited brand assets, one shot at launch day.

The outcome

A pop-up design that captured GetUp's adventurous brand — energetic visuals, punchy copy, clear CTA — delivered in three weeks as a Figma handoff ready for development.

Key outcomes

1

Delivered full Figma design package in 3 weeks

2

Designed for mobile-first, responsive to desktop

3

Copy and visual direction developed independently from brief

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